Augmented Reality Will Change Marketing as We Know It

Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives." For full interview [click here](https://cheddar.com/videos/deloitte-digital-cmo-on-the-role-of-ar-in-marketing).

More In Business

California Pizza Kitchen’s Big Comeback: Inside the Deal Powering Its Next Chapter

California Pizza Kitchen enters a new era as fresh investment fuels growth, innovation, and global expansion—showing how legacy restaurant brands stay relevant.

These Are the Tech Gifts Everyone Is Fighting Over This Holiday Season

Holiday shopping heats up as Tom’s Guide editor Kate Kozuch reveals the tech gifts everyone wants, from wellness gadgets to gaming buzz—and how to score deals!

Big Business This Week: Xmas tricks retailers use to “hack our minds”

How do brands keep consumers spending even when they're strapped for cash at Xmas?

The case for making failing movies

Some movies do badly at the box office, but that doesn't mean we shouldn't make them.

The Hidden Skill Every Great Philanthropist Needs

PIMCO’s John Studzinski on markets, leadership, and why long-term thinking matters as much in giving as it does in investing.

Buy Now or Wait? A Real Estate CEO Breaks Down the Market

High rates and low inventory continue to squeeze buyers. Century 21 CEO Mike Miedler breaks down what’s next for U.S. housing.

Spend Smarter, Not Harder: Last Minute Holiday Shopping Rules You Can’t Afford to Ignore

Prices are up and budgets are tight. Shopping expert Trae Bodge shares smart ways to save, spot real deals, and avoid holiday debt.

IPO to Innovation: Why Weshop Is One of Ecommerce’s Most Watched Companies

After a blockbuster IPO, Weshop is redefining ecommerce by giving users equity, influence, and a stake in the platform’s success.

Rewiring Rest: How Somnee Is Changing the Way We Sleep

Somnee CEO Tim Rosa shares how next-gen sleep wearables, tACS technology, and data-driven insights are redefining recovery and performance.

Beyond the Burn: How Orangetheory Is Shaping the Future of Studio Workouts

Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.

Load More