Tickets for the hottest Broadway shows are now more expensive than they were even before the pandemic. According to data from the Broadway League, about half of the current productions are grossing more than $1 million a week. Just before Covid shut down the Great White Way, only a third of shows were making that much. But despite the hefty price tags, demand is strong. Ed Butowsky, Chapwood Investments Managing Partner, explains why Americans are still willing to splurge on these experiences, even as prices continue to rise.