The Players' Tribune is giving a voice to athletes to tell their stories and give an inside look into their personal lives. With over 2,000 pro athletes already contributing, the sports media company is catching on quickly. Our own Peter Gorenstein sat down with Jaymee Messler, President of The Players' Tribune, at the WPP Stream event to discuss the company's plans to disrupt the sports media landscape. The Players' Tribune is giving athletes the chance to connect with their audience beyond the box score. One of the media platform's high-profile documentaries dives into the life of NBA star Isaiah Thomas and highlights the ups and downs of his wild year in the league. The "Book of Isaiah" shares how he dealt with tragedy and how he felt being blindsided by a trade. The Players' Tribune is also trying to reimagine the press conference. It will debut a new 30 minute Twitter show that will be a live Q&A with athletes. On top of the new show, Messler also discusses how having Derek Jeter as a co-founder and board member helps the company grow.