Derek Jeter's Media Platform on Facebook's New News Feed
Facebook's decision to change what posts are featured in users' news feeds has some media publishers worried their content won't reach the intended audience.
But the CEO of a platform founded by Derek Jeter thinks the new algorithms will actually benefit his company.
"We are a super high quality, premium publisher of very insightful stories that people want to talk about and people want to share with their friends," said Jeff Levick, chief executive at The Players' Tribune.
"I think that's exactly what the intention behind the Facebook change is meant to be. It's to favor and encourage real authentic, thoughtful content that resonates with their audience."
Facebook last week announced it would stop emphasizing content from third-party publishers and brands, instead focusing on posts shared by friends and family.
And Levick thinks posts on The Players' Tribune fit that bill.
The site, which started in 2014, allows professional athletes to create videos, podcasts, and text articles themselves and share that content with their fans.
NBA star Kevin Durant took to the platform in 2016 to announce he was leaving the Oklahoma City Thunder for Golden State. And Isaiah Thomas debuted his own docu-series on the platform in November.
For the full interview, [click here](https://cheddar.com/videos/the-players-tribune-giving-a-voice-and-pen-to-pro-athletes).
Steven Overly, Host of Politico Tech, talks to Dave Briggs about the key takeaways from Joe Rogan's interview with Mark Zuckerberg, all under 20 minutes. Watch!
Abrar Al-Heeti, Tech Reporter at CNET, explains what will happen if and when the TikTok app is banned in the United States. Plus, who may buy it? Watch!
Chris Lafakis, Director at Moody's Analytics, discusses how home insurance may change as a result of the devastation in California brought on by the LA fires.
Brian Rosen, Founder and CEO of InvestBev, discusses what the Surgeon General’s new Advisory on Alcohol and Cancer Risk means for the adult beverage business.
Damage from the Los Angeles inferno is setting records—and it's not over. Plus, rate-cut drama, the battle over Greenland, and Zuckerberg bends the knee.
Watch Duty CEO, John Mills, talks to Cheddar about how the app works, how it helps people in real time and how people can donate to help those affected.
JP Richardson, CEO at Exodus, discusses bringing Exodus public, his thoughts on the future of crypto markets, and tips to take the first steps into the space.
Jonathan Alter, journalist and author, discusses Trump's threats to take back the Panama Canal, unraveling foreign policy work done by Jimmy Carter in 1978.
