Paul Vincent, CEO of Neuranet and Founder of Flexitive, discusses ad giant WPP's disappointing earnings report. He says the results may be emblematic of a bigger problem across the industry as ad companies struggle to keep up in the digital age. Vincent notes the importance of adapting to mobile and learning to create a model for OTT platforms like Hulu and Netflix. McBride adds that the only way agencies can recover from the recent declines is by rebuilding their end-to-end models.