Digitally Native Brands Look to Expand Brick-and-Mortar Locations

Digitally native stores like Allbirds and Everlane are beginning to target the suburbs as they look to expand their physical retail locations. It comes as reports show that a large portion of shoppers prefer to make their purchases in store. A new Deloitte report shows that 55 percent of shoppers who began their product search online, ended up making their purchase in store. Nikki Baird, VP of Strategy at Aptos, joined Cheddar's Opening Bell to discuss.