When Rachel Cohen and Andrés Modak moved to New York after graduating from business school, the couple had a hard time finding products they were excited about. The pair felt they had to sacrifice style for function, or the other way around. So they launched Snowe, a direct-to-consumer home goods company. Now, Snowe has opened its first brick and mortar location. Rachel Cohen joins Cheddar to show off some of her products, and explain why the physical store was the right idea. Now fans of Snowe can come and feel the luxury-made products before committing to a purchase. Rachel explains why direct-to-consumer was essential for her business model, and how Snowe has upheld its brand and style.