Discovery CEO David Zaslav: PGA Deal Could Be 'Massive'
The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
For the full interview, [click here](https://cheddar.com/videos/discovery-ceo-david-zaslav-on-bringing-pga-to-europe).
In a meticulously choreographed ceremony on Tuesday, the flame for this summer’s Paris Olympics will be lit at the birthplace of the ancient Olympic Games in southern Greece.