Discovery's acquisition of Scripps Networks is now complete and the company has rebranded as Discovery, Inc. Cheddar CEO Jon Steinberg spoke with the company's CEO David Zaslav on what the deal means for the company's position in entertainment.
"We own all of our content globally," he told Cheddar. "But we'll resell that IP onto different devices. We might be selling it to Facebook, to Amazon, to Apple, to the mobile players."
Through this deal Discovery, Inc. now reaches 20 percent of women watching prime time pay-TV. "People are consuming more content than they ever have," says Zaslav. "The real question is, aside from the traditional ecosystem, who is going to be dominant? Who is going to have a strong seat at the table when it comes to content that is consumed on all these other platforms?"
Zaslav says the bigger play for Discovery is taking Scripps' IP around the world to reach consumers when and where they view content.