Lorne Brown, President of SintecMedia discusses the Disney/Fox deal and what it means for the future of the advertising industry.
The $52.4 billion deal will see Disney acquire 21st Century Fox's international assets and its film and TV studios, expanding the media company's footprint across the industry.
Brown says that this deal can only be a good thing for advertisers, noting that competition this will create for advertising heavyweights like Facebook and Google.
Unpacking Jerome Powell’s surprise rate cut with Tematica Research CIO Chris Versace—what it signals, who wins, who loses, and what smart investors do now.
