Disney Q3 Earnings Dragged Down by Slowing Subscriber Growth

Mike Proulx, VP and research director at Forrester, joined Cheddar to talk all about Disney's lackluster Q3 earnings after the company reported a slowdown in Disney+ subscriber growth. Proulx discussed a Forrester study that found 45 percent of U.S. adults subscribed to streaming services because of the pandemic but 26 percent had plans to cancel a service over the next two years. "We're always going to look at growth, and we also have to look at engagement," he said. "But both of those metrics come down to having either original or exclusive content that will offer value to the subscriber base."
More Videos
The Business Of Defense
Step inside the high stakes world of defense contractors and discover who's developing technology for the battlefield of tomorrow.
Load More