Disney said it's increasing prices for its ad-free streaming services as the company is losing subscribers and also announced it planned to crack down on password-sharing. Cheddar News' Michelle Castillo broke down Disney's moves.

<div class="block">Disney said it&#39;s increasing prices for its ad-free streaming services as the company is losing subscribers and also announced it planned to crack down on password-sharing. Cheddar News&#39; Michelle Castillo broke down Disney&#39;s moves.</div>

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Disney to Hike Ad-Free Streaming Services, Crack Down on Password Sharing

And if you're a fan of Disney, you may have to pay more soon. The company announced yesterday would be increasing the price of its ad free streaming plans for Disney Plus and Hulu starting in October and like its rival Netflix, it too would be cracking down on password sharing news. Senior reporter Michelle Castillo has more. Michelle. Great to see you. So are we all going to have to pay more for Disney Plus me? You talk about Disney Plus, I love that streamer. I love Disney Plus. I'm actually a big fan of Hulu as well. But unfortunately, Hannah, I think the vast majority of us will have to cough up a few more dollars if we want to enjoy the House of Mouse. So across the board, Disney Plus subscriptions without ads are going up. So starting on October 12th, the monthly price for Disney Plus without ads goes up $3 from 10 99 to 13 99 for an annual subscription. You're not going to save much either because the price of Disney Plus without ads goes up from 109 99 a year to 100 39 and 99 annually. Also Hulu without ads is also going up $3 a month from 14 99 to 17 99. You might remember back to when Disney Plus launch in 2019, it undercut the market at just 6 99 monthly. Well, it seems like those days are over. Now, its prices are very close to its competitors with Netflix reaching 15 to 49 a month and max reaching 15 99 a month as well. Now, for those of you playing to share an account to save some dollars. Unfortunately, Ceo Bob Iger said Disney will be cracking down on that starting in 2024 with new terms and conditions in a call with analysts yesterday, Iger said that issue was quote significant. I could see that I I know a lot of people that are sharing for, for several streamers, not just Disney talk about the price increases. So why is it happening now? Well, it seems that the interest in Disney streaming properties may be waning a little bit and the company needs to make more money to keep delivering content. So the service overall has been losing subscribers for three quarters in a row. During its latest earnings report on Wednesday, the company announced it had 461 44 146.1 million subscribers that's down about 7.4% from the previous quarter. And in addition, us and Canadian subscribers declined from 46.3 million. The quarter before to just 46 million had noted on that analyst call that the price increases haven't affected subscription rates that much in the past. So they're pretty optimistic that people will stay subscribed even with the higher pricing. He also noted that the advertising market is more robust for streaming services than the traditional TV networks. So Disney is trying to steer customers to those options. Makes sense. Are there any options if we're trying to save money? And of course, keep that Disney subscription that you and I love so much. Well, if you are to watch ads, the ad supported tiers are remaining the same price. Disney. Uh Sorry, I said that Disney has 3.3 million people subscribe to Disney Plus with ads and about 40% of you sign ups are for the ad supported tier. And if you're an international fan of Disney, you may get more access that with ads. Of course, the company announced it will launch Disney Plus with ads across Canada and certain European markets starting on November 1st, Michelle Castillo. Thank you so much.