Awards season is underway and the Oscars are right around the corner. But with the 'best picture' nominees barely breaking the box-office bank, why do we tune in to hours-long broadcasts for movies we don't even watch? The answer is we don’t. Ratings for award shows have plummeted in recent years but it seems everything these organizations do to try and keep viewers isn’t working. This year the Academy of Motion Picture Sciences decided the answer was to cut eight awards from the live broadcast to help with time. Now it’s facing backlash from nearly every angle in the industry. Cheddar's own JD Durkin reports.