WHERE TO WATCH
Don't Call "Unicorn Sleep" a Bed-in-a-Box
October 13, 2017
The mattress seller joins a crowded scene, but Unicorn Sleep's co-founder Chris Syed says his company product is a step up from competitors like Casper. His company offers more than just the mattress.
Carta CEO Details Plans For 'Private Stock Market'
Oct 12, 2017
It's My Bed-in-a-Box!
Sunni Goodman, SVP of Communications & Consumer Experience at Mattress Firm, discusses the company's new bed-in-a-box brand, "Tulo." Goodman notes that what separates the label from competitors like Casper is that it comes in 3 different degrees of firmness. Customers are also given 120 days to test out the mattress. If they realize it is not for them, they can return it or request a replacement.
Oct 12, 2017
Mattress Firm Does Bed-in-a-Box Differently
Tulo offers three levels of firmness. Sunni Goodman, SVP of Communications, says that kind of selection puts the company ahead of direct-to-consumer competitors. She says having physical stores also helps.
Oct 13, 2017
Sleep Like a Unicorn With this New Mattress Startup
Unicorn Sleep is the newest mattress startup on the scene. The company is not a "box" mattress company, but it does pride itself on disrupting the industry. For breast cancer awareness month, Unicorn Sleep has released its METAvivor branded mattress. A portion of the proceeds from each mattress goes towards research and support of Stage IV metastatic breast cancer. Chris Syed, co-founder of Unicorn Sleep, stops by Cheddar to talk about that, and to explain why he got into the crowded mattress market.