Tony Weisman, chief marketing officer of Dunkin' Donuts, discusses the restaurant chain's latest partnership with the Girl Scouts. Dunkin' has released three new Girl Scout cookie-flavored coffees including peanut butter, thin mint, and coconut caramel.
Weisman talks about why the partnership with the Girls Scouts made sense, given the company's emphasis on inspiring young entrepreneurs. We also discuss the new Quincy, Massachusetts concept location that is one of Dunkin's "DD Green Achievement" locations, meaning it saves 25% more energy than a regular location. We discuss the mobile app that allows customers to skip the line and order ahead.