Using organic and chemical-free body products should not come at a price. Or at least that's what the team behind Eclair Naturals believes. Éclair Naturals is non-GMO, cruelty-free, vegan, soy-free, and organic.

John Matise is the CEO and Founder of Eclair Naturals. He joins Cheddar to explain why he wanted to bring clean products to market at a resonable price.

All products are less than $13. Eclair Naturals handles all the production, enabling them to keep prices low.