It's the age old question, flowers or chocolates? Well one company is giving a simple answer: both. Edible, the world's largest franchisor of fresh fruit arrangements and other treats, has announced the nationwide launch of FruitFlowers, adding fresh-cut flowers to edible's expansive portfolio of gifting options. Edible Brands President and COO Cheikh Mboup joined Closing Bell to explain why now is the time for his company to get into the floral market. Mboup also breaks down Edible's record-setting year and what has factored into higher sales.