Max Lippe and James Parker, cyclist and spokesperson for Electron Wheel discuss the product that turns every bicycle into an electric one.
Max discusses his bike ride to CES with the Electron wheel that will see him cycle 2,800 miles with the technology. The bike ride is in partnership with the Google Campaign and will take 10 days to complete. The ride is to show what the bike can do and to dispel the myth that "e-bikes are for lazy people."
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.
