Josh Criscoe, Head of Communications at Venmo, discusses the payment company's partnership with ALDI, one of the nation's largest grocers, to fight hunger during the Thanksgiving holiday. Venmo created a custom "hand turkey" emoji for the month of November. For every one used with the caption "Friendsgiving," ALDI will donate 10 meals to Feeding America. Criscoe discusses how the campaign came to be, noting that the company noticed its app was being used heavily throughout the holidays when users were splitting the cost of groceries. The emoji was chosen, because of its sentimental value to those who remember elementary school arts and crafts. Criscoe talks about why millennials are so drawn to the payment app, noting the demographic's interest in knowing what others are doing. Criscoe delves into the company's move to use custom emojis more regularly. For example, Venmo debuted a "festival" emoji earlier this year during music festival season.