Environmental Activist Grows and Forages His Food For a Year

In the market for fruits and vegetables, beauty comes in all shapes and sizes. Unfortunately, tons of produce is tossed to the trash for blemishes or odd shapes. Misfits Market, which offers a subscription box of ‘ugly’ fruits and veggies, is looking to cut down on food waste, while offering consumers a more affordable options for produce. Abhi Ramesh, Founder and CEO of Misfits Market, joined Cheddar to discuss the company’s recent $16.5 million Series A funding round.

All vegetables need a little love -- even the ones that turn out looking a little different. In an effort to reduce food waste, Misfits Market takes all those odd looking vegetables and brings them straight to your door for less than they would cost on store shelves. The company's CEO Abhi Ramesh talked to Cheddar about how he got inspired to save the aesthetic rejects.

The government plays a key role in determining the colors of your food, and for that, we can thank the margarine wars of the late 19th century.