*By Zane Bhansali*
Esports fans tuning into Dwayne "The Rock" Johnson's new show on NBC, "The Titan Games," may be surprised to see a familiar face: Alex "Goldenboy" Mendez, who is more likely as a commentator for "Overwatch" or "Halo" than for an athletic obstacle gauntlet.
Goldenboy's appearance on "Titan Games" marks one of the first times that an esports commentator has crossed over to mainstream entertainment. “It was very humbling to see that they had appreciated what I did," Goldenboy told Cheddar Sports.
"Titan Games," which premiered Jan. 3, caps off a stellar year for Goldenboy that includes 57 different events casted across 18 different games. He attributes that growth to an increased acceptance of esports as a fully-fledged industry in its own right.
“I think as a whole the industry has just really trended upwards as far as acceptance with mainstream media," Goldenboy said. "We’ve started to push away the stereotypes ... Now, more and more people are starting to accept that this is an industry, a growing industry, a business that has tons and tons of eyeballs and ears that are just glued to every little bit of content."
One of the things that Goldenboy said was most enjoyable about working on "Titan Games" was the production's understanding of the ways in which esports sets itself apart, right down to the gamer tags. When he asked if it would be "ridiculous" to go by his tag on the show, he said the showrunners responded, "No! That’s who you are. That’s your brand, we want that."
"If [Johnson] can go as 'The Rock,' then I can go as Goldenboy."
That homegrown sense of fun and levity is what Goldenboy says makes esports unique ー and what will draw in new audiences.
“What’s so great about this is, you don’t need any formal training, you don’t need a degree. I’m not very smart,” he laughed.
He's critical of attempts to grow esports by forcing it to fit a traditional sports model, and of cynical corporate attempts to capitalize on the industry boom.
"If you’re not having fun, people are going to sniff that out right away," Goldenboy said. "That is the raw character that makes video games and esports so amazing. When you try to corporatize it, you lose all of that. As long as we're entertaining and everyone's having fun, I think that resonates with the audience."
The D10 is a Wall Street decathlon that has raised more than $10 million for pediatric cancer research over the years. This June, the event will celebrate it's 10th anniversary!
The Weinstein Company reaches a deal, REI stops ordering from Vista Outdoor over its response to Parkland shooting. Fox will finally air its "If I Did It" interview with OJ Simpson, more than a decade after taping it.
Snap is planning to roll out new Spectacles after its first version failed spectacularly. An investor group strikes a last-minute deal to buy the Weinstein Co. Global markets are tanking on fears of a trade war following President Trump's tariff announcement. And we're talking eSports with Mike LaBelle, the New York Red Bulls' first official eSports athlete.
The U.S. Men's Curling Team shocked the world by winning gold at the Pyeongchang Winter Olympic Games last weekend. The team made history by becoming the first American curling team to win gold. Team members Joe Polo, Matt Hamilton, Tyler George, John Shuster, and John Landsteiner join us to talk about their victory.
James Ruth, senior director for Major League Soccer, and Mike LaBelle, the New York Red Bulls' first official Esports athlete, discuss the new EMLS Cup. The EMLS Cup is in partnership with FIFA 18 and kicks off April 5th.
The pro FIFA player, signed by New York Red Bulls, walked Cheddar through his training process. He says that gamers should avoid fast food the evening before!
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business, and technology. From Hope Hicks' sudden departure from The White House to the Kardashian's impact on social media, we have you covered.
Vanity Fair's Hive: We’re joined by the crew at Vanity Fair's Hive to discuss Hope Hicks' resignation. On Between Bells: TV reboot fever, and E!'s Seacrest problem. With Diply, The Hollywood Reporter, Zimbio, and more.
Tide made waves with its flurry of Super Bowl commercials.
One of those featured the beloved Old Spice Guy, Isaiah Mustafa, who stars in the Freeform series, 'Shadowhunters.' He stops by to tell us about the upcoming season of the show, and what "the man your man could smell like" actually smells like.
Adriaen Black is a made- to- measure luxury apparel company known for clothing some of the biggest names in sports.
Now, Founder Andrew Jang is launching a project to design custom interview attire for teens in New York City's YMCA College and Career Access Programs. Jang stops by with a few of his clients: Oakland Raiders Quarterback EJ Manuel, Jermon Bushrod of the Miami Dolphins, Eric Berry of the Kansas City Chiefs.
