Nicole Carpenter, Reporter at Dot, claims the ESPN esports deal is responsible for the spike in Overwatch League viewership. Carpenter predicts on Cheddar the Philly Fusion will emerge the victor this Friday at the finals. For more on this story, [click here](https://cheddar.com/videos/what-the-london-uprising-have-to-win-this-weekend).

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Strong Sports Brands Should Endure Wins and Losses, Says 49ers CMO
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
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