*By Zane Bhansali and Chris Jalandoni* TSM’s Fortnite pro Ali "Myth" Kabbani ignited a conversation last month about esports player unions when he suggested he might start one for the Fortnite community. But esports unions were on the mind of Stephen "Snoopeh" Ellis long before Kabbani pushed them into gamers' consciousness. A League of Legends World Championship semi-finalist, Snoopeh first proposed the concept of esports player unions in 2014 after retiring from competitive play. In a Reddit discussion that year, Snoopeh commented that he was “currently deliberating the formation of a player union to help standardize contracts and create transparency between players and teams.” But Snoopeh later amended his comment, rephrasing union as “player association.” A year later, he shifted his position again, saying that while he thought unions “may be necessary down the road, we are not at that point yet” due to cost and legal complexity. Today, Snoopeh stands by that judgment. On the topic of Myth’s hypothetical union, Snoopeh said one of the main obstacles to creating a Fortnite union is the relatively small scale of the game's professional player base ー especially measured against its massive casual player base. “If you’re Epic Games, why do you necessarily want to cater to a small fraction of your player base when you’ve got this $3 billion a year revenue to cater to?” Snoopeh asked during an interview with Cheddar Sports. In his view, the players themselves are the biggest barriers to unionization. “One of the things that would be super important in a union is getting the players to fund the member dues,” he said. “None of the players necessarily want to part with any cash.” That attitude is emblematic of the gaps in the still-growing esports industry. “As recently as this year, we’ve got players that are still not getting to look at contracts,” Snoopeh said. “There’s a huge lack of education and awareness amongst players in the importance of taking their career seriously.” To that end, Snoopeh started the “Player Resource Center” in partnership with attorney Bryce Blum in 2016 to educate players on legal issues and health insurance. For him, a union isn’t possible until that basic foundation is laid ー and players realize its importance. “I think ultimately the responsibility is on the players,” he said. “Esports is still \[new\], even though it’s been around 20, 30 years ー it’s still a really young ecosystem. If you look at other successful unions in different sports, the players running those were playing for decades. We don’t have that history or that longevity yet in esports.”

Share:
More In Sports
Fortnite Pro DrLupo Says This Is The Hardest Thing in Content Creation
The professional gamer and Twitch streamer told Cheddar CEO Jon Steinberg that it's hard to get fans to follow you from game to game, no matter how big your following. The 31-year-old also championed the "shenanigans" of Fortnite maker Epic Games, which allowed him to ride a rocket launched by fellow esports hero Ninja ー a combination of words that aren't typically uttered in a traditional workplace.
Quicken Loans CMO on Partnership With League of Legends Expansion Team
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
Twitter Gets In on Esports Mania
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
LA Clippers Do it For the 'Gram
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
ESL CEO on the Three Keys to Esports Dominance
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
Baseball Isn't Cool Anymore. MLB Is Trying to Change That
Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
Load More