Estée Lauder Bets Big on Influencer Marketing

August 27, 2019
Estée Lauder is riding the influencer wave. The beauty giant's CEO announced on the second-quarter earnings call that the company is spending 75% of its marketing budget on social media stars. Diana Pearl, staff writer for Adweek, joined Cheddar to talk about influencers gaining credibility in the beauty space.
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