Instagram is turning 10! The social media platform launched a decade ago Tuesday, and has become a fixture in the lives of over 1 billion people. Bloomberg tech reporter Sarah Frier published her book, 'No Filter: The Inside Story of Instagram' in April, providing a behind-the-scenes look at how Instagram became a social media sensation as a member of Facebook’s family of online services. Frier joined Closing Bell to discuss how Instagram become the most culturally-defined app over the past decade.