While there's still doubt people will live their day-to-day lives fully virtual in the metaverse, marketing firm Blokhaus is giving skeptics a chance to take a closer look at the technology. The marketing agency hosted an exhibit called Block/Space from South by Southwest where Cheddar News senior reporter Michelle Castillo and senior field producer Chris Catalina spoke with Mark Soars, Blokhaus CMO and founder, and had their virtual avatars minted. Castillo also checked out augmented reality kicks at the Flex booth and NFT comics at Interpop, all on the Tezos blockchain ecosystem.
Paul Dergarabedian, Senior Media Analyst at Comscore shares the ups and downs that hit box offices in 2024, and how "Glicked" helped end the year back on top.
