Creative directors Falguni Peacock and Shane Peacock of the fashion house Falguni Shane Peacock showcased their stunning South Asian bridal collection. 

Creative directors Falguni and Shane Peacock discussed their plans to grow their brand and visibility in the U.S.

Wake Up With Cheddar

Fashion House Falguni Shane Peacock Showcases New Collection

Welcome back, everyone to Cheddar News. I'm do from Cheddar Studios in New York City. My next very stylist guest have a global following for their stunning South Asian co to fashion and bridal pieces. Their clothing has been worn with celebrities like Priyanka chopra Jonas who wore a custom made outfit at a Pre Oscars party. Look how gorgeous she looks. Oh, Sarah Jessica Parker and her set in the city reboot. Remember and just like that as well as Beyonce and Kim and they have a star studded following. So we'd love to welcome designers Ni and Shane Peacock of luxury Fashion house, Shane Peacock guys. Welcome, welcome. We are so happy to have you. I had the pleasure of meeting you both yesterday at an event right here in New York City. I got to wear one of your beautiful dresses. So thank you so much for that. There is that picture from yesterday, but you've brought some stunning pieces here. Tell me about them. So this is from a recent collection and uh so the brand itself is a very edgy brand and we tend to translate that into every creation that we do in every uh piece that we make, we will see some form of edginess in the outfits. I see it. Yeah. And I, and you know, our beating and the detail that we do in the outfits and so much color, it's, you know, a place where we play with our creativity. So yeah, and I was talking knew yesterday all of this is hand made. The beating is very intricate. This isn't made by a machine. People do this. And you've had so much tremendous success in India with your stunning bridal designs, you showcased your work at New York Fashion Week for a decade before taking some time off. Why did you decide to take a break and why decide now to come back to New York Fashion Week? So we basically took a break because India was booming at that time and we want, and we opened our first flagship store and it really, really went berserk, you know, with people buying and then we realized we said, why don't we look at this market and grow the expand the line out here? So we started expanding into stores, you know, creating different lines for the Indian market. And then now I think now everything is set in the country. And so we launched our Delhi flagship stores. So we have two stores in Delhi, two stores in Mumbai, two stores in Hyderabad, Calcutta is happening. And so there's a lot of expansion happening in India and we wanted to even expand in us. And we've been slowly gradually, you know, launching our advanced contemporary line and then back with our, so we're really looking forward to New York fashion. Me, let's talk about your ready to wear a line. Tell us more about that as well. So ready to wear, we've been working on it from the past 34 years. And uh you know, we are available all around uh uh United States in Texas, in Miami in L A and a lot more places. And I think if this was the right time for us to come back to New York, we, we've been missing it for so long. So yes, we are excited about it. Uh, and these three mannequins, these dresses specifically, where can people buy them? Where can people buy your fabulous clothes? So, we are available online and our is available in L A and in New York and, uh, you know, this is all custom so, uh they can get in touch with us. Uh, you know, online is so easy now and uh, soon we'll have a store, uh, you know, looking down and touch and feel what F S P is about guys very quickly. I have about 20 seconds. But what is it like when you find out American celebrities like Kim Kardashian, Sarah Jessica Parker, Beyonce are wearing your clothes that you've gone mainstream to that level. I think it's, it's the most amazing feeling. It's exciting. And moreover, it's very fulfilling, you know, that we're doing something, right. Well, as a South Asian myself, there's Beyonce. It is. So I'm so proud to see this representation. Thank you so much to our guests and Shane Peacock, wake up with chatter. We'll be right back. Don't go anywhere. Take a look at these beautiful clothes, check out their website.