FanDuel Strikes Deal With New Jersey Devils and NHL for Branding, Data
*By Michael Teich*
FanDuel is the latest sportsbook operator to form a partnership with a major professional U.S. sports league.
Data and algorithms are a highly coveted currency in the sports betting industry, and the deal will allow the platform to optimize betting opportunities during live games, said Kip Levin, FanDuel's president and COO.
FanDuel does have access to base data, he added Monday in an interview on Cheddar.
The popular daily fantasy sports and sports betting platform announced Monday a multi-year partnership with the NHL and the New Jersey Devils.
With the latest, FanDuel becomes the second sports betting partner of the NHL, following the lead of MGM, which also reached an agreement with the NBA in July to buy official game data. The key difference between FanDuel's and MGM's deal is that MGM's ($MGM) included NHL's upcoming smart puck data-tracking rights.
"The important component was the ability to use real-time stat feeds, to do what we call in-play betting," Levin said of the partnership.
"People can bet different things throughout the game after it started and to do that effectively you need a real-time flow of information so that you can set your lines ー you have algorithms that set the odds as the game is going on."
New Jersey is a key battleground for sportsbooks operators competing in the state. These operators raked in $184 million in bets during September, reaching almost half of the more mature Nevada market. The Devils have capitalized on their prime location, forming partnerships with William Hill and Caesars Entertainment($CZR).
"Sports betting is new in New Jersey, which why it was important to have the endorsement of the league," Levin said.
For full interview [click here](https://cheddar.com/videos/fanduel-strikes-deal-with-new-jersey-devils-and-nhl-for-branding-data-2).
Treasury Secretary Janet Yellen has announced that 100,000 businesses have signed up for a new database that collects ownership information intended to help unmask shell company owners. Yellen says the database will send the message that “the United States is not a haven for dirty money.”
A new version of the federal student aid application known as the FAFSA is available for the 2024-2025 school year, but only on a limited basis as the U.S. Department of Education works on a redesign meant to make it easier to apply.
A steep budget deficit caused by plummeting tax revenues and escalating school voucher costs will be in focus Monday as Democratic Gov. Katie Hobbs and the Republican-controlled Arizona Legislature return for a new session at the state Capitol.
The first U.S. lunar lander in more than 50 years is on its way to the moon. The private lander from Astrobotic Technology blasted off Monday from Cape Canaveral, Florida, catching a ride on United Launch Alliance's brand new rocket Vulcan.
Global prices for food commodities like grain and vegetable oil fell last year from record highs in 2022, when Russia’s war in Ukraine, drought and other factors helped worsen hunger worldwide, the U.N. Food and Agriculture Organization said Friday.
Wall Street is drifting higher after reports showed the job market remains solid, but key parts of the economy still don’t look like they’re overheating.
The Biden administration is docking more than $2 million in payments to student loan servicers that failed to send billing statements on time after the end of a pandemic payment freeze.
The nation’s employers added a robust 216,000 jobs last month, the latest sign that the American job market remains resilient even in the face of sharply higher interest rates.
A U.S. labor agency has accused SpaceX of unlawfully firing employees who penned an open letter critical of CEO Elon Musk and creating an impression that worker activities were under surveillance by the rocket ship company.