Something Navy Blogger Lends Old-School Nordstrom Her New-School Influencer Magic

Photo Credit: Neil Rasmus/BFA/Shutterstock
December 12, 2018
Updated 3mo ago

By Samantha Errico

Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom.

The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog Something Navy, the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom.

Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than 24 hours.

Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday.

Pete Nordstrom took to Instagram Live to recognize Charnas' dedication to her work and said her launches have been "the most successful launches for any brand" at the department store.

For Charnas, inspiration is a two-way street ー she combs through her comments and DMs to integrate her followers' ideas into her collections.

"We did this together," she said. "Without them I don't think I would be able to create a successful line."

For full interview click here.