Fashion Meets Tech With Outfits That Create Fragrances and Elixirs

A partnership between SAP and Cirque du Soleil has brought 'FashionTech' to New York Fashion Week, debuting outfits that can create fragrances and elixirs based on users' preferences. Alycia Rivas, senior director of global sponsorships at SAP, and Frederic MacDonald, manager of corporate alliances at Cirque du Soleil, explain how it works.
We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.