Fatherly Co-Founder on Why Advertising to Dads Is Important
Millennial dads may need a hand transitioning into the father role. Fatherly, an online publication, delivers advice-based content and is winning over advertisers in the process. Peter Gorenstein spoke with Michael Rothman, the company's CEO and co-founder, at the WPP Stream event in California.
Advertisers are realizing moms are no longer the "CEO of the household," says Rothman. The next generation of parents are now splitting in-home responsibilities, and Fatherly wants to deliver a fresh perspective for parenting journalism. Even though the audience is in the 30-54 age range, advertisers and Fatherly tailor content output to be more relevant to the kids.
When Fatherly first started, their content was heavily focused on Facebook. Now, Rothman wants to focus more on the "other side of the duopoly." He wants more of the content to appear via search results on Google and sees a big opportunity in other platforms including Instagram and Pinterest.
Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."
A rare magnum of Dom Pérignon Vintage 1961 champagne that was specially produced for the 1981 wedding of Prince Charles and Lady Diana has failed to sell during an auction. Danish auction house Bruun Rasmussen handled the bidding Thursday. The auction's house website lists the bottle as not sold. It was expected to fetch up to around $93,000. It is one of 12 bottles made to celebrate the royal wedding. Little was revealed about the seller. The auction house says the bids did not receive the desired minimum price.
