FDA Says Plant-Based Beverage Producers Can Refer to Products as Milk

Here's a story for people who drink nondairy milk. The FDA confirms that you've still technically got milk, even if you're drinking a plant based alternative oat milk, almond milk, soy milk and other alternatives will be soon relabeled to properly classify them as milk products. The FDA also released guidance and it claims that any item that uses the word milk must also explain how the product is different from traditional milk from cows. While non dairy milk has surged in popularity, it's still nothing compared to the success of dairy milk. According to Nielsen's I. Q. Sales of refrigerated cow's milk grew to $12.3 billion in the 52 weeks that ended january 28th. Compare that to the 2.5 billion for plant based alternatives.