Fender Strikes a Cord With Musicians

October 12, 2017
Updated 9mo ago
Matt Lake, Fender Guitar's lead instructor, and Mary Keenan, head of digital learning at the company, join Cheddar to explain how the company is bringing back love for the electric guitar with technology. Fender Play is a platform launched in July that customizes guitar curriculums for beginners. About 90% of novices quit in the first year, and Fender discusses how it's trying to lower that figure. The platform is drawing the attention of people who have busy lives and want to learn the guitar in their spare time. Matt & Mary discuss how this platform differs from the free tutorials on YouTube with its guided courses.