By Spencer Feingold

In February 1911, the owner of the Boston Red Sox, John I. Taylor, bought 365,000 square feet of land in the city’s Fenway neighborhood. Four months later, Taylor announced that he was building his baseball team a new stadium, Fenway Park.

Today, Fenway Park is the oldest ballpark in use in Major League Baseball. But despite its advanced age of 108, the ballpark is embracing the latest innovations in technology to bring its baseball fans closer to the action on the field, and attract new audiences to the stadium.

“We try to marry this balance of history, tradition and try to evolve it with the innovation that we have at the ballpark,” Adam Grossman, the chief marketing officer of the Boston Red Sox and Fenway Sports Management, told Cheddar on Tuesday.

The team has already integrated new video monitors with real-time statistics and playback. It has also worked with the MLB to create the “At Bat” app, which offers fans subscription services for premium content and live coverage of MLB games.

The stadium is now expanding to incorporate a 5,000-seat indoor theater for entertainment events, concerts, and esports games. It's an “opportunity to bring new people into the Fenway Park ecosystem,” Grossman said.

Fenway is also using virtual and augmented reality systems to bring fans “closer to the action,” he said. Moreover, the ballpark is honoring its history and using VR to “augment a historical and traditional experience at Fenway.”

“Every year we try to evolve,” Grossman said.

For full interview click here.