Scott Belsky, chief product officer at Adobe and author of the new book 'The Messy Middle,' discusses what made him write the book and the lessons learned from getting through the middle part of any bold venture. Belsky launched and sold ventures like Behance and U99. An excerpt from the book is below.
"The journey of creating something from nothing is a volatile one. While we love talking about starts and finishes, the middle miles are more important, seldom discussed, and wildly misunderstood.
You survive the middle by enduring the valleys, and you thrive by optimizing the peaks. You will find your way only by reconciling what you learn from others with what you discover on your own. You’ll get lost. At times, you’ll lose hope. But if you stay curious and self-aware, your intuition and conviction will be your compass.
While difficult to withstand and tempting to rush, the middle contains all the discoveries that build your capacity. The middle is messy, but it yields the unexpected bounty that makes all the difference."
From THE MESSY MIDDLE by Scott Belsky, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Scott Belsky.