Finance of Footwear: Why We Are So Obsessed With Sneakers

October 23, 2017
9mo ago
Sneakers are no longer just for athletes and joggers. The footwear is popping up on celebrities, on runways, and in high-end stores. So how did a casual footwear piece turn into a multi-billion-dollar-a-year industry? That is exactly what Howie Khan and Rodrigo Corral explore in their new book, "Sneakers: The Book." Kahn and Corral join Cheddar to explain the designs and marketing that drive certain sneakers forward. The pair dive into the contents of the book, giving us a sneak peak at the different celebrities and star athletes who were interviewed for its pages.