Finery Leaps Over the Funding Gap for a $5 Million Investment
Digital wardrobe company Finery is trying to revolutionize how women get dressed every day.
In an effort to cut down on how much time women spend choosing their outfits, Finery founders Whitney Casey and Brooklyn Decker created an online “operating system” for their closets. And the company just landed $5 million in seed funding.
Casey, who serves as CEO, joined us for our special #chedHER coverage to explain her business strategy.
“We really targeted the people that we wanted to be in the room with,” Casey told Cheddar.
The Finery team did research to find out which venture capitalist firms had previously invested in women before going into the pitch meeting. Casey described the challenges she faced explaining Finery’s concept to men.
To solve the gender disconnect in the business world, Casey said there should be more female entrepreneurs.
“We’re consumers, women, we’re 80% of the wallet, right? So more products should be built for women, by women,” Casey said.
She called on women to be conscious of who’s behind the products they use and the companies they support.
For full interview, [click here](https://cheddar.com/videos/closing-the-vc-funding-gap-2).
Oracle soars as it cashes in on the AI boom, Plus: Starbucks shares continue to fall under its new CEO, and does anybody actually want a new iPhone Air?
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
