Firewire is a surfboard company that is the only one with ECOBOARD Certification, creating environmentally-friendly surfboards out of reusable materials. Alyssa Julya Smith sits down with CEO Mark Price to discuss what the company is doing to reduce waste by 95%.
He talks about Firewire's mission to become waste-free by 2020, if not sooner. Price also brought some of the company's surfboards made out of a raw material, such as wool.
He talks about the fact that surfboard material construction has been the same for 40 years, with most builders producing boards that are dangerous for the makers, not biodegradable, and tend to fall apart after several months.