Fitness Guru Kayla Itsines on How She Stays Ahead of the Curve
*By Michael Teich*
The ubiquity of smartphones and apps has enabled people looking to improve their health find more convenient, cheaper alternatives to the gym without even leaving their home.
Kayla Itsines, Co-Creator of the Bikini Body Guide, has capitalized on the rapid adoption of such technology to build her fitness empire, which reaches a global audience of over 30 million.
“The app is like a personal trainer in your pocket,” Itsines said in an interview with Cheddar Monday. "You can do it anywhere."
But the rise of technology has also paved the way for other fitness disruptors such as Peloton, which has nearly $445 million in outside funding and lets users live stream spin classes from their homes. Itsines said Bikini Body Guide, which has no outside investments, has a competitive advantage because of its attention to fitness categories such as post-pregnancy and yoga.
"We try to cater to all women, which really puts us ahead of the game," she said. "Our oldest customer that I know of is 76. We're not just for the young ones, we're for the moms and grandmoms as well."
Itsines added that she has found success with her app by focusing on the achievements of other women, not her own.
For full interview, [click here](https://cheddar.com/videos/kayla-itsines-reinvents-the-fitness-industry).
Fintech pioneer Tom Sosnoff discusses the evolution of retail investing, the rise of AI, and his new platform Lossdog aimed at the next generation of trading.
The FAA prepares to select cities for its eVTOL pilot program, marking a major step toward electric air taxis and the future of urban air mobility in the U.S.
Rising oil prices tied to the Iran conflict are driving up gas and airfare costs, creating new challenges for travelers heading into the spring break season.
The Supreme Court strikes down Trump-era tariffs, limiting presidential trade powers and raising questions about refunds, global trade, and business impact.
New research from GoDaddy and UCLA shows small businesses signal shifts in GDP, jobs, and digital growth earlier than traditional data or Wall Street trends.
GoFundMe launches Back in Business Fund with Paris Hilton to provide targeted grants helping women entrepreneurs recover and rebuild after natural disasters.
Samsung launches its “AI in Action Lab” in NYC, giving public high school students hands-on AI experience and tools to prepare for real world innovations.
Gen Z workers are increasingly worried AI could replace their jobs. However, experts say companies are using AI more to assist workers than replace them.
