By Samantha Errico
What this drink lacks in booze, it makes up in bud.
Former Blue Moon brewmaster Keith Villa has entered the marijuana industry by creating a cannabis-crafted beer.
"An opportunity like this only comes around once in a blue moon," Villa joked to Cheddar Wednesday.
As more states push for marijuana legalization, the famed beer-maker and his wife Jodi created CERIA to introduce a line of non-alcoholic craft beverages infused with THC.
CERIA's Grainwave, a Belgian-style white ale with THC, hit Colorado dispensaries last Friday and sold out in just one day. Each 10 oz. bottle contains five mg of THC; two bottles is a standard serving and each Grainwave goes for approximately $9 per bottle.
"In this space, I don't think anyone's ever created a brand from that ground-up specifically for cannabis beer," Villa said.
In compliance with the Colorado Retail Marijuana Code, companies are prohibited from mixing alcohol and marijuana. Therefore, to be considered as non-alcoholic, CERIA filters its alcohol content to a level below .5 ABV (alcohol by volume).
CERIA created "the taste of a great beer with the effects of cannabis," Villa said.
Consumers must be at least 21-years-old to purchase the product, and all CERIA bottles are child-proof.
Villa assured viewers that a American Light Lager and an IPA would follow the Grainwave in the first half of 2019. The upcoming year will also mark CERIA's expansion into California and Nevada.
"And then after that to every state where it is legal," Villa said.
For full interview click here.