NBA Commissioner Adam Silver said last Friday that the league was not in a position to resume the 2019-20 season, leaving fans guessing as to when they can expect games to return. 

Ed Desser, president of Desser Media and a former league executive, said holding games without fans is still "the most likely thing to happen" but noted that the people shouldn't underestimate how much coordination that would require.  

"Even playing without fans is not a trivial undertaking," he told Cheddar. "You still need to get maybe 1,000 people in a particular location. You need to deal with meals. You need to deal with practice."

The game of basketball in particular presents difficulties when compared to other sports. Golf or Nascar racing or even baseball involve much less direct contact than basketball, Desser added.

While the league would like to see a champion named by this summer, it's uncertain if that will be possible.  

"I'd be surprised if it could be done by late June or July, frankly," Desser said. "That's certainly what they'd like to do, but of course they don't want to be in a position of endangering the player or other participant, endangering the fans certainly. So it's a difficult tussle."

The announcement of a further delay was another big disappointment for the league this season, which saw the deaths of former NBA great Kobe Bryant and former commissioner David Stern and a potentially costly feud with China sparked by a tweet from Daryl Morey, general manager of the Houston Rockets, in support of Hong Kong protesters.

"Commissioners are not just there to hand out the trophy at the end of the year," Desser said. "It's a core competency, really, to do crisis management. That's what Adam is doing today."

He noted that the commissioner's job requires a careful balance of multiple different stakeholders. 

"The unique thing about a commissioner in sports is you're running a business, but you're also responsible to the players, responsible to the owners, responsible to the press and other forms of media, responsible to the arena owners, responsible to the fans, and responsible, or at least have to deal with, the government," he said. 

"It's not an ordinary kind of CEO job. You have to be pretty good at dealing with controversies."

Share:
More In Business
Nestlé dismisses CEO after he has relationship with a subordinate
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
Load More