*By Conor White*
The former NFL star Victor Cruz said the league's new rule requiring players on the field to stand during the national anthem exacerbates an us-against-them dynamic between owners and players.
"It just doesn't make sense to me," Cruz said in an interview Thursday with Cheddar. "I just don't understand why you're retracting a player's right to even protest or do anything that you wanted to do. It just feels like you're continuing the narrative that you're the player, and we're the hierarchy, and you have to listen to us, and pay attention, and do as we say."
The former New York Giants wide receiver vocalized what some current players have said they are feeling.
Last week, the NFL announced it would fine a team an undisclosed amount if any of its players were to kneel during the playing of the national anthem. Players can stay in the locker room during the anthem if they do not want to stand.
In an [interview with ESPN](http://www.espn.com/blog/nflnation/post/_/id/211882/victor-cruz-youve-got-to-respect-the-flag) in 2016, Cruz had said the American flag needed to be respected, and that he thought players should stand with their teammates during the anthem "regardless of how you feel about things that are going on in America."
Now, the 31 year old said NFL players should be able to express themselves.
"I still stand by those players who are protesting, fighting for a change, or fighting for the right things to be done, not only in the NFL, but across the world," Cruz said.
For the full interview, [click here](https://cheddar.com/videos/victor-cruz-makes-an-impact-off-the-football-field).
Scooby Axson, a writer and producer for Sports Illustrated and an Army veteran, said that Pres. Trump is using Nike's Colin Kaepernick ad to stoke anger in his base.
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Brand consultant Allen Adamson said the companies that don't speak up in the age of social media, are doomed to become irrelevant. That's the bet Nike is making with its new campaign.
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
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Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
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After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
