Once a sport previously dedicated to the sidelines, cheerleading is now front and center. The sport has become a global phenomenon with the help of the viral Netflix series, 'Cheer'. In the U.S. the sport is dominated by one company, Varsity Brands. Varsity is the leading provider of sports uniforms, equipment and tournaments. We spoke to Jeff Webb, the founder of Varsity Spirit which falls under the Varsity Brands Umbrella.