The Chiefs, Buccaneers, Patrick Mahomes, and Tom Brady are not the only big names in the headlines ahead of Super Bowl Sunday. Frito-Lay and parent-company PepsiCo will be airing a series of ads during the big game featuring A-list celebrities and several members of the Pro Football Hall of Fame. Rachel Ferdinando, Chief Marketing Officer at Frito-Lay North America, discusses what the pandemic means for marketers strategizing around the event and takes us through her company's Super Bowl ads.