Brenda LaManna, founder and president of Damselfly Flowers, and Warren Schorr, senior vice president with Crayola, joined Cheddar News to discuss how and why the famous Crayon company is launching an online flower business.

<div class="block">Brenda LaManna, founder and president of Damselfly Flowers, and Warren Schorr, senior vice president with Crayola, joined Cheddar News to discuss how and why the famous Crayon company is launching an online flower business.</div>

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From Crayons to Flowers: Crayola Launches New Platform to Support Nonprofits

Let's switch gears here. When you think of colors, you think of Crayola and now they're expanding from crayons to Crayola Flowers, a business which delivers gorgeous bouquets that also support great causes. And here to tell us more is Crayola's Warren Shore and flora expert damsel fly designs, Brenda. And did I say that? Right. Beautiful. Welcome guys. Thank you for having us. So Warren to get us started, how does re flowers actually help nonprofits and charities? Because that's a big part of this push. It's a huge part. We've combined color, creativity and kindness to create a brand new platform that supports all sorts of nonprofits, national local schools and causes. It's a colorful fundraiser that allows the guest to talk about what's important to them, to showcase their cause and raise money through fif 10 to 50% of the donation made from the sale of each bouquet. So you offer three different ways for organizations to take part in Creola Flowers. How do these options work? Well, the first one isn't any time fundraiser. This is a shop for a nonprofit that's open all year round and it allows their guests to shop whenever it's important to them mother's day birthdays, anniversaries. And that drives a donation. However, we have two other uh campaigns. One is called any time, I'm sorry, the other one is called Occasional or Buy The Box. And with these fundraisers, the nonprofit is able to select their bouquets, design their bouquets and determine what the profit on each bouquet is. And that can drive as much as a 50% donation. Well, and these flowers are so beautiful Brenda. Can you help us get started on making our own bouquets here? Of course, of course, here we have um, I've prepared for you, um, a vase and a little trick here. We put in a criss cross of scotch tape and what that helps you to anchor your flowers. So basically, when you're making a bouquet, we're gonna start with our bigger flowers and to make it really easy, we're going to utilize this scotch tape here. I've got clippers for you to make that easy. Thank you. We're gonna do is basically I'm gonna use a knife shirt tab it. So basically flowers require very few things. Yeah, a clean vase, clean water, cool water and a nice clean cut. So you're gonna snip it and you're just gonna put it in the vase now as we're doing this, how do you make sure it's a good mix of different flowers and different colors? Well, I'll tell you the color wheel never lies. So here are, that's it. Go back to the seventh grade. So here you have a monochromatic group of flower colors. And so basically, um when you know, when you're picking out flowers go by with just what you like. Um we like monochromatic because we know they work well together. So you have a lovely grouping of yellow, you have all beautiful peaches and oranges. So what about these, the filler filler? Those are greens. And what that does? Well, if you look again at the color rail green is the basis for everything in nature. So all colors go so well with, with greens. Um What you wanna do is that when you're working, you just wanna make sure that you don't have any leaves in the water, in the water that does. It's very important because you know, the leaves will break down and um create the water to be muddy. Stems are very much like a, a bunch of straws. So when you're, when they're drinking, you want a nice fresh water. And one misconception that people have is when they fill the vase with water, they'll say, oh my arrangement's done, but Crayola flowers are so fresh, they land right at your door. And what happens is is these fresh flowers are gonna drink a lot out of water. So you wanna make sure that you watch your water level and add nice clean fresh water, changing the water as needed, Brenna. We have about 10 seconds but I flowers sometimes droop for me when I'm giving them, how do you wrap them up correctly when you're so wrapping them up correctly? Um If you are going to give them, you either give it in a vase or you can take a premade bouquet like this and basically you can just wrap it with a rubber band and place it in anything from uh, beautiful. Thank you so much. Wonderful.