Diana Madison, executive producer of the upcoming Lifetime show "Glam Masters," joins Cheddar to talk about the new competition reality show. The winner will work with fellow show executive producer and reality star Kim Kardashian on a beauty capsule collection.

Madison emphasizes the importance of personality when it comes to being a star in the beauty world today. She doesn't share too many details about the winner but admits that it's someone she herself found on Instagram.

Laverne Cox will host "Glam Masters." It premieres this Wednesday, February 28 at 10 pm ET on Lifetime.