October 10, 2017
Updated 9mo ago
When Jeni Britton Bauer set out on her career path, she wanted to be a perfumer. As a way to test scents, Bauer made ice cream. Twenty years later she is leading a successful ice cream company with national distribution. Jeni Britton Bauer joins Cheddar with a look at her unique career path, and insight into her decision to lead as her company's founder, but not its CEO.