From the Runway to the Real World: Supima Hosts Annual Competition

The 11th Annual Supima Design Competition is slated for September 6th. The contest takes seven of the country's leading fashion school graduates and has them create a five-look capsule collection. The winner takes home $10,000, but every contestant gets marketed to the top fashion houses across North America and Europe. Buxton Midyette, VP of marketing at Supima, joins Cheddar to discuss what to expect from this year's contestants.
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