Daymond John, Founder and CEO of FUBU, talks his latest endeavor as a mentor in Shopify's "Build A Bigger Business" competition. John talks being a mentor to emerging new business and how his time in Shark Tank has played into how he works with and invests in other companies.We discuss the age of e-commerce and how consumers want more curated products, noting products like Away and All Birds. John also discusses the death of brick and mortar and how these companies can survive in the digital age. He notes companies like Macy, whose 34th Street flagship make the retail experience fully engaging through the use of digital platforms, turning the shopping experience into an amusement park.