Generational Differences Showing Up in Spotify's Global Culture and Trends Report

Spotify has released its third annual global culture and trends report, and the audio platform noted distinct differences between Millennial and Gen Z listeners. Khurrum Malik, Head of Advertising Business Marketing at Spotify, joined Cheddar to provide some insight into the generational divide. He also discussed how advertisers can work to target these audiences who are diverging in their ways of consuming content.
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